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Entrepreneurial Decision Making in Business Model Innovation Projects

Project Description

Against the background of intense change and quickly advancing technology, the innovation of one's business model becomes increasingly crucial. During this 2 day workshop, representatives of up to six companies will be taught how decision making can successfully be applied in the context of business model innovation. On the one hand business model innovation helps adapting and keeping up to a changing environment, on the other hand it helps utilizing existing core competencies.

Keywords

Decision Making Business Modell Innovation

Project Participants

Employee
PD Dr. habil. Christian Marxt
- Principal Investigator
Principal Investigator